Commercial
CRM
Track enquiries, quotes, revisions and repeat orders across long industrial sales cycles.
C/4 Intelligencev0.1.0CRM / Customers
Coastal Alloys Pty Ltd
Elena Voss
Commercial director
David Chen
Production manager
Sarah Ng
Purchasing
Enquiry history
What it does
CRM in the order-to-cash flow
Manufacturing sales rarely look like software sales. An enquiry arrives as a drawing, a photo of a broken part or a spreadsheet of line items. It is quoted, revised, re-quoted against a changed material price, and may sit dormant for months before converting into a repeat production run.
Noblle CRM models that reality. Customers, contacts, sites, part history and quote revisions live in one structured record, so the person answering the phone can see what was quoted last time, what was actually produced and what the margin looked like.
Because customers already talk to factories on WhatsApp, conversations captured through Sentinel are attached to the customer record rather than lost in a personal phone. Handover between an owner and a sales coordinator stops depending on memory.
The result is commercial continuity: no re-quoting from scratch, no forgotten follow-ups, and a clean handoff into Order Acceptance the moment a customer says yes.
At a glance
Customer management built for manufacturing sales cycles.
- Mobile-first interface for factory floor use
- Operable through WhatsApp via Sentinel
- Grounded in the causal ontology engine
- Deployed in weeks, not months
Key capabilities
What you get with CRM
Enquiry and quote pipeline
Stage-based pipeline for enquiries, quotes issued, revisions and won/lost outcomes with reasons captured.
Quote revision history
Every version retained with pricing, material assumptions and validity, so nothing is quoted twice from memory.
Part and drawing history
Customer part numbers, revisions and attached drawings held against the account for fast repeat quoting.
WhatsApp conversation capture
Customer messages handled through Sentinel are logged against the account, not stranded on a personal phone.
Follow-up automation
Ageing quotes trigger reminders so open opportunities do not quietly expire.
Margin visibility at quote time
Quotes reference live material and capacity signals so pricing decisions are informed, not guessed.
Platform fit
How CRM fits with the rest of Noblle
Noblle is one operational model, not a suite of disconnected apps. Each module writes into the same record of the factory.
Connects to
Order Acceptance
A won quote converts directly into a structured order with no re-entry.
Connects to
ML Forecaster
Historical demand patterns per customer inform forecasts.
Connects to
Dashboard
Pipeline value and conversion appear in the operational overview.
Product gallery
CRM interface
Product screenshots to be inserted.
C/4 Intelligencev0.1.0CRM / Pipeline
Deal pipeline
Lead
12 deals
$184,000
W: $18,400
Qualified
8 deals
$312,000
W: $62,400
Proposal
5 deals
$248,000
W: $124,000
Negotiation
3 deals
$176,000
W: $140,800
Closed Won
4 deals
$198,000
W: $198,000
Stalled deals
Renmark Fabrication
AgeingQ-4189 · $42,800
18 days, no update
Vulcan Steel
AgeingQ-4182 · $19,400
11 days, no update
C/4 Intelligencev0.1.0CRM / Customers
Coastal Alloys Pty Ltd
Elena Voss
Commercial director
David Chen
Production manager
Sarah Ng
Purchasing
Enquiry history
C/4 Intelligencev0.1.0CRM / Parts
Quote history by part
Explore the platform
Other Noblle modules
See CRM in action
We configure the demo to your production process, not a generic dataset.